Tired of second-guessing what your KPIs are telling you?


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Imagine knowing exactly what’s driving growth and profitability and what’s holding it back -

No more guesswork.

No more hours lost digging through unaligned financial reports and KPIs.

Partner with us to align your KPIs, build trust with your team and board, and improve your financial results.

Call us to learn how our executive reporting platform and services can save you hours of reporting time, build trust with your board, and give you confidence in your numbers.

DJ Muller

Founder & CEO

Our company was created by DJ Muller — a tech founder who’s scaled and sold multi-million dollar companies. After years of chasing down disconnected KPIs and lagging reports, DJ built the tool he wished he had as a CEO: one that brings clarity, speed, and insight without needing a full-time analyst.

DJ previously founded WebLink, the #1 membership platform for chambers of commerce, now part of Personify and used by thousands nationwide.

At 1 to 100 Advisors, he brings that same vision to modern CEOs — combining AI analytics with real executive expertise to align strategy, KPIs, and financials in one powerful view.

We don’t just understand the pressure — we’ve lived it.

More about us

We absolutely love our KPI dashboards. They make it incredibly easy to tell the story behind our numbers — which is everything when you're trying to set direction as a chamber. My board is thrilled with the clarity, and I can't wait to launch our next AI analytics dashboard with market share tracking.”

Noel Martinez

-President/CEO Palm Beach North Chamber of Commerce

“These live dashboards have transformed how I lead with clarity, transparency, and direction. Our board is more engaged, and our strategy is sharper thanks to 1 to 100.”



Brittany Lamont

CEO/President,

Lakewood Ranch Business Alliance

Listen to her testimonial here

“Epic has transformed how I lead. For the first time, I can truly disconnect on vacation while knowing my business is running smoothly, giving me both peace of mind and confidence as a CEO.”




Clayton Thompson

CEO,

MemberShine Inc.


Listen to his testimonial here

"1 TO 100 gave us clarity we didn’t even know we were missing. Their data analysis helped us better understand our retention & marketshare and the dashboards are  helping us stay on track to grow smarter.”



Katie Sensabaugh

VP of Operations & Membership, Bloomington Chamber of Commerce

Listen to her testimonial here