Stop Explaining Numbers
Start Leading the Story
Executive Reporting Services for Growth Minded CEOs and Organizations
Board and staff meetings should be strategic conversations backed by trust worthy data.
We sync and map scattered data sources into a single source of truth to produce easy to consume, executive level KPI dashboards and traditional financial reports.
Instantly see customer (or member) health, revenue performance, retention and financial runway—so you can lead confidently, align your board and staff, and focus on growth.
Meet with us to learn how our executive reporting platform and services can save you 10+ hours of reporting time a month, build trust with your board and deliver improved financial results.
“We absolutely love our KPI dashboards. They make it incredibly easy to tell the story behind our numbers — which is everything when you're trying to set direction as a chamber. My board is thrilled with the clarity, and our new dashboard with market share tracking.”
Noel Martinez
-President/CEO Palm Beach North Chamber of Commerce

“These live dashboards have transformed how I lead with clarity, transparency, and direction. Our board is more engaged, and our strategy is sharper thanks to 1 to 100.”
Brittany Lamont
CEO/President,
Lakewood Ranch Business Alliance

“This has transformed how I lead. For the first time, I can truly disconnect on vacation while knowing my business is running smoothly, giving me both peace of mind and confidence as a CEO.”
Clayton Thompson
CEO,
MemberShine Inc.

"1 TO 100 gave us clarity we didn’t even know we were missing. Their data analysis helped us better understand our retention & marketshare and the dashboards are helping us stay on track to grow smarter.”
Katie Sensabaugh
VP of Operations & Membership, Bloomington Chamber of Commerce
DJ Muller
Founder & CEO
Our company was founded by DJ Muller — a tech founder who’s built, scaled and sold multi-million dollar companies.
After years as a CEO chasing down disconnected KPIs and lagging financial reports, DJ built the tool he wished he had as a CEO: one that brings easy access to key data and forecasts, in one place without needing a staff of data analysts.
DJ founded WebLink International, Inc; raised millions in venture capital and built it into the #1 membership platform for chambers of commerce and associations. The WebLink software is still used today by thousands of associations nationwide (now part of
Personify Corp) supporting millions of businesses.
At 1 to 100 Advisors, we bring that same innovative vision to modern CEOs — combining a high level of customer service, AI analytics with real executive expertise to align strategy, KPIs, and financials in one powerful system.
We don’t just understand the pressure — we’ve lived it.


